The book is an excellent rendition on the mechanics of memory development and retention. According to the author, association and interest are key aspects of memory development. Mental pictures are important for recall. The author recommends name recognition by continuous use in introductions, general conversation etc. Correlations are cited as a popular mechanism for associating words with pictures. This work is an important contribution to personal planning and improvement strategies.

The techniques explained herein are applicable to a plethora of social relationships in business, academe and in informal encounters.

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